René is a data scientist, and what does that mean for our clients?
René develops statistical models to predict different behaviors: churn, next best offer, engagement score, cross-sell, segmentation etc.
With this knowledge, we can act:
– Get hold of the clients who are likely to churn because they are not using the service.
– Be specific – what is the next best offer that the client will be interested in?
– Shout louder, but less often, to the clients who are not engaged.
It’s all about relevance and timely communication.
Our clients have already customer data, and the platform to act – a great platform to get started.
So welcome René to the team!