We partner with our Nordic clients to design blueprints for valuable customer experiences and engineer them with data and marketing technology. We’ll help you navigate your options, connect the technology dots and keep them strapped for the future to come.
Technology we employ:
…and whatever tech you have buzzing.
We do. That’s why we provide the ears, the experience and the people to create rewarding customer relationships. We will listen carefully and consult you to design the blueprint, engineer the solutions and assist you to operate them.
It’s true and no two journeys are the same.
Some clients have fully mapped plans and need only an outsourced development partner. Some have a customer strategy but need a partner to transform it into action and others have an abundance of technology but aren’t using it to its true capacity.
We have plenty of experience with a string of diverse and ambitious clients in the Nordics and we pride ourselves for our ability to partner with each for whatever they need and inspire them for the next bend in the road.
Falck is a Danish company with a long history within health services. In their private consumer business, it’s a constant challenge to acquire customers and develop profitable relationships.
Based on in-depth knowledge of business processes and data flows through years of cooperation on their lead and campaign setup, we developed Machine Learning models that automatically score likelihood of contact and likelihood of purchase per product. This allows Falck to optimize customer experience and reducing cost-of-sales by not contacting individuals if timing or proposition is statistically irrelevant.
Hi3G is among the 3 largest telco operators in the Danish market. It’s made up of multiple brands, both B2B and B2C, and a slew of acquisitions that has brought on technical complexity.
After an intense project, we were able to draw up a future architecture and roadmap that repurposed a lot of already owned technology to drive omni-channel sales, marketing, and customer service. The roadmap was broken down into 10x sprints to activate the right mix of departments and people. The goal was to do spot transformations with an actual impact, rather than big monolithic change management projects.
Kræftens Bekæmpelse (Danish Cancer Society) is the largest non-profit in Denmark. Even with one of the largest fundraising organizations in Denmark, non-profits must conduct affairs as lean as possible.
The core Marketing Automation solution doubles as a business process engine. This allows Kræftens Bekæmpelse to integrate financial fundraising workflows and more traditional fundraising, awareness, and service communication. It’s an innovative use of marketing technology, but governance, monitoring and performance is well managed and the business case for the solution is outstanding.
Telia is among the 4 largest telcos in Denmark - a fiercely competitive market with customers that expect cohesive sales, service and communication across channels. With an elaborate back-end system landscape and product portfolio, that is a hard thing to do.
ONE Marketing serves as the extended agile development team within the lead and CRM department. We help fuel productivity for marketeers by managing the complexity of backend systems and business logic. As part of an ongoing effort to streamline processes to increase customer lifetime value, while keeping operating costs steady, data sourcing processes are being redesigned and implemented in an AWS environment that fits target architecture and their Marketing Technology stack.
Tryg is the largest provider of insurance services in the Nordics. Orchestrating and scaling a coherent experience for leads and customers across departments, brands, partners, very complex lifecycles and a multitude of products... its quite the challenge.
Together, we have architected, engineered and now operate a lead and campaign setup that offers both batched and real-time ingestion of leads from over 100x different partners and lead sources. Incoming leads are matched against the existing customers to provide optimal lead routing. Channels include email, sms, telemarketing, social media, paid media and the ability to trigger personalisations on digital inbound channels. Customers are run through a host of automated programs that serve the customer lifecycle with communication to drive loyalty and surface cross- and up-sale opportunities.
Viaplay is a rapidly growing streaming platform. The challenge for Viaplay was to deliver relevant messages to the customers in an easy and fast way at the exact moment it makes the most sense for the user. Terabytes of streaming data is processed daily to provide actionable data for users.
Together with behavioral data, they automated 1:1 personalized messaging and recommendations across all push channels, incl. In Product Messaging on all devices, and across the customer lifecycle.
UNICEF is among the largest humanitarian organizations in the world. Efforts are funded by grants and fundraising from businesses and private individuals. It’s a continuous goal is to increase fundraising while spending as little as possible to do it.
Together, we have implemented Salesforce Marketing Cloud on top of Microsoft Dynamics CRM. A novel combination, but one that solved for the leanest operations associated with fundraising across digital and physical channels. We work continuously to consolidate costs while ensuring their digital fundraisers can orchestrate omni-channel campaigns to respond to global and local crisis.
Codan is among the largest insurance companies in Denmark. Its lead and campaign management setup did not support the business with adequate insight, control, or speed of development.
Together, we implemented a Microsoft based data staging environment that sourced across multiple back-end systems to fuel the Adobe Campaign platform – all while Codan was being de-merged from its Swedish sister company, TryggHansa. The solution allows Codan to easily onboard external partners and lead sources, match incoming data against existing customer base, and route leads to telemarketing and nurture programs accordingly.
Skandia is among Sweden’s largest insurance companies. They have been running a mature omni-channel marketing setup but on an aging Marketing Automation platform.
Together, we have stabilized the platform and sped up the development of new use-cases and campaigns. An early and key win for the cooperation includes insurance recommendations that are synchronized real-time across digital inbound and outbound channels (NBOs). Next step is replacing the Marketing Automation platform without disrupting the end-to-end processes and ecosystems that depend on it.
DR Koncerthuset is a house of experiences that hosts more than 400 concerts and events annually. Many concerts and many concertgoers each with their own preference. The ambition is to challenge and inspire the audience to seek new experiences.
The challenge is that music is full of nuances and taste is very individual. In close cooperation with ONE Marketing, DR Koncerthuset has developed and implemented a personalization robot based on artificial intelligence and machine learning. Over time, the personalization robot creates a cognitive profile for each individual – both known and unknown. The same process is applied to upcoming concerts to achieve a "cognitive match" that allows DR Koncerthuset to recommend the right offer across channels.
Our people and processes make us able to provide cross-functional skillsets and hands-on experience. This allows us to size teams more efficiently and provide better and more lean consulting.
If you have a question or project to discuss, get in touch with our partner Søren.
Drop Søren a line
At ONE Marketing, you’ll make world class work with a very friendly and talented team. Our ambitions are high, and you will join pleasantly nerdy colleagues that are committed to each other and their work. No matter what you are passionate about, you will work with the newest technologies and cloud infrastructure, the most innovative and customer centric experience designs and lots of data driven performance.
No openings or not your favorite job? Drop us a line. We are always on the lookout for talent and experience within areas like business intelligence, data engineering, marketing technology, data science, customer experience or a new and interesting mix that you know how to master. Send our Managing Partner Søren a line about yourself and what you’d love to work with.
Drop Søren a line
We are +30 experienced marketeers (believe us, we are, but not all were in the house for picture day).
We are architects, engineers, specialists, and a few generalists. Our clients come from all over the Nordics, but our team is based in Copenhagen. Since we started in 2005, we have implemented over 80 full-scale solutions and have had clients with us for over a decade.
